I get that I may not be your target market and there's backlash when people point out sexism. You might, however, consider changing or adding more slides to your models/actors in order to represent women as active musicians rather the passive observers. The image that greets me when I fire up your app (besides the logo obviously) is of a man playing guitar while a woman sits there doing nothing but admiring him. Kudos for the interracial love and you can't always be 100% PC.
I may seem over sensitive but I am certain that the imagery of advertising influences what people expect of themselves and others. As a teacher & parent I know that while we might think it's cool to subvert gender stereotypes, a surprising majority of young people today adhere closely to social expectations based on gender.
Anyway, besides the social responsibility argument I think it would help your business to show female guitarist(s) as women would feel more welcome and a lot of guys would still find it a welcoming image because, wellll... women guitar players are sexy.
I'm not a black young man, no young white womans admires me, I don't use yousician to practice guitar and still I don't have any problem to use this app.
It really bothers me that the ads assume that my teacher is male. Is it so hard to say "you can beat their high score" instead?
In the same regard, I feel that exact same picture is the following;
Discriminating against age; both the people seem to be young adults - what, old people don't play guitar? What, children can't learn?
Discriminating against religions; I notice neither of them are of any religion - Am I to take from this that people of religion do not want to learn guitar? Is music an atheist thing now?
Discriminating against the physically disabled; Why is it that both of the people are seemingly physically able?
Discriminating against race; why is it that we have to see a black male playing with a white female? Why are we casting these interests onto black and white people? Also, why not a Chinese person? Are Chinese people not good enough for music?
I could go on. The aforementioned image is disgusting in so many ways. Ageist, blasphemous, ableist, racist as all hell.. do I need to go on?
As the original poster points out; Imagery of advertising influences what people expect of themselves and others. Going off the image we're condemned to view, my kids will grow up believing that.. music is only for able-bodied, young adult black men who date young adult white women, who do not believe in an afterlife.
I, for one, won't stand for it!
Ngl this is such a ridiculous statement. In one slide there's a woman playing and she looks happy. Are men not allowed to be happy when playing? Blatent sexism
Wow get the f outta here with that garbage, no one wants to see a woman play.
I have also noticed the ad's from GB have followed through with a very similar fashion. The quote "tell your guitar teacher about Yousician, he'll love it"